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Handling the stress so your event is a success
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Event Management
Events offer a unique form of tourist attraction, ranging in scale from small
community festivals, through to international trade fairs, and on to the largest of
global sporting events, such as the Olympic Games and the FIFA Football World
Cup. One of the key differences between events and traditional attractions is the
period of time over which they impact the host community or region. Events are
shortterm by definition, often lasting only one or two days, although some larger
events can last significantly longer
while fixed attractions tend to draw visitors seasonally, or over an extended period
When considering the scale and impact of events, they fall into four broad categories
Mega Events, Hall mark events, Major events and local events. The key factors
typically recognised as determining the perceived scale and impact of events are the
level of participation, audience/spectators, and media coverage; and the degree to
which an event generates significant international demand for each.
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1. Structural expansion of the visitor economy:
Visitors coming to a city or
region for an event will contribute to a more buoyant economy, with visitor
expenditure having a multiplier effect on incomes throughout related supply
chains. With the multiplier effect the host destination shall benefit in terms of
employment, income and better standards of living.
2. Alignment of tourism with other strategies:
: The requirements of hosting a
major event can be used to, promote an integrated whole-of government
approach, and maximise synergies between relevant development and
growthinfrastructures constructed for events are one of the most visible
lasting legacies for a host city or region and can have real impacts for tourism
growth.
3. Marketing and promotion:
Pre-event branding associated with the
successful hosting of a major event, can provide lasting recognition of
destination branding in key tourism markets, encourage return visitation of
attendees or participants, and a better understanding of the focus of the event
such as sport, arts and culture, food and wine, etc.
4. Environmental impacts:
: The international focus often associated with major
events can help to prioritise work on an often under-developed or neglected
built environment and therefore the attractiveness and competitiveness of
destinations. In addition, ensuring that events are managed in an
environmentally friendly manner is also becoming a high priority in terms of
branding
